Deceptive Authenticity: Consumer Perceptions of AI-Generated Deepfake Advertising and the Impact on Consumer Behavior

9789310025166

Shailaish Mehta

Mahima Publications

English

Computer and IT: Science and Engineering - Computer and IT: Science and Engineering

2026

8150.00

Deceptive Authenticity: Consumer Perceptions of AI-Generated Deepfake Advertising and the Impact on Consumer Behavior